Show Dog FAQs
Show Dog FAQs


Q. What is “transition”?

A: Transition is defined as the process of moving a dog from their current food to a new food over a period of several days. The change in diet may be made for many reasons including: age, life stage, special needs, or due to product enhancements.

While many dogs transition seamlessly, some dogs have an adjustment period. Diarrhea, loose stools, and vomiting are the most prevalent symptoms. It is important to understand the underlying causes of transition issues so that they may be minimized or completely avoided.

Causes of diarrhea or loose stools
Diarrhea and loose stools can be caused by many factors other than a change in diet, and other potential causes should be reviewed before concluding that diet is the reason. However, it is known that some dogs experience diarrhea and loose stools for a few days when there is a change in diet. This results from a change in the food matrix that the dog’s gastrointestinal tract is unprepared for. Unlike humans, who continually consume a variety of foods, dogs often spend months or years on a single diet. As a result, dogs develop their system to process a single diet, and when something new is introduced their system can be slow to adjust.

Changes in fiber content or digestibility will affect the dog’s stool. This is compounded when the new diet tastes much better and the dog then eats too much. The expected amount of solids now entering the colon has been changed, which creates an imbalanced environment in the colon that tends to result in an increased ratio of water to solids, thus creating diarrhea and soft stools.

Causes of vomiting
While vomiting is most often caused by other issues than a dietary change, sometimes it results from indiscriminate eating behavior due to the novelty effect of new food. This is simply a matter of the dog consuming too much too quickly, sometimes not even pausing to chew the food. This situation is generally diagnosed by seeing undigested food in the vomit.

Q. What are the key benefits of feeding Simple Limited Ingredient Diets?

A: Simple offers meat first in all diets, with prebiotics and probiotics to help balance sensitive digestive systems. Flaxseed is added to support skin and coat health. Also included are grain-free varieties.

Q. What is food intolerance?

A: Food intolerance refers to a gastrointestinal response triggered by certain ingredients. For instance, a dog with a sensitive stomach may not be able to tolerate certain ingredients that then lead to diarrhea, vomiting or irritable bowel. The reasons for food intolerance are unknown.

Q. How should I transition to Wellness?

A:The best way to transition onto a new food is to gradually introduce the food by mixing it with the old diet. This is particularly important when the new food is much tastier than the old, as is the case with Wellness. Mixing the food will allow the dog to acclimate to the new taste and not “gorge&rdquo or over-indulge on the new food because of its great taste.

When food transition is not an option, there are 3 other ways to ensure a good transition:

1. Feed multiple, smaller volume meals. This will decrease the likelihood of over-consumption and provide for a more consistent, firm stool. This is an especially good option for puppies and senior dogs.
2. Add clean warm water to the food to help soften it. 3. Add a digestive aid such a boiled brown rice or sugar-free canned pumpkin (sugar-free brands include “One Pie” and “Libby&rsquos”)

Q. What is the shelf life of Wellness?

A: Wellness dry foods have an expiration of 15 months from date of manufacture. Wellness canned foods have an expiration of 3 years from date of manufacture. The longer date on cans is achieved because of the hermetic sealing process (a.k.a. air-tight vacuum packing).

Q. What is a food allergy?

A: A food allergy refers to an immune response to a particular ingredient in food that can cause itching, scratching, hot spots, hair loss, ear and eye secretions, or excessive licking. A dog may be born with specific allergies, or they may build over time from prolonged exposure to certain ingredients.

Q. Which ingredients are pets allergic to most often?

A:The most common food allergens for dogs are beef, dairy products, and wheat. (The most common offenders are some of the most common ingredients in dog foods.)

Q. I currently “free feed” my dog. What is Wellness’ philosophy?

A: Wellness believes in portion-controlled feeding using our recommended amounts on the back of each bag. However, we completely understand that some families prefer to “free feed” their dog based on their busy schedules or the dog’s ability to pace themselves and not indulge. Ultimately, we support families that support animals!

Q. Since you are all-natural, what do you use to preserve your food?

A:We chose to use only natural preservatives that come with benefits beyond preservation. Our combination of mixed tocopherols, Vitamin C (Ascorbic Acid on our panels per AAFCO) and Vitamin E preserve the food but also provide additional antioxidants that scavenge free radicals and prevent cell damage.

Q. Why did we create Simple?

A: Simple is a diet formulated to address the most common food sensitivities which result in food intolerance and allergies. There are a limited number of ingredients used in the Simple formulations, reducing the variables that could be causative factors of intolerance and allergies. This diet is for dogs that may be receiving vet supervision for severe problems. These customers must be extremely vigilant with every ingredient that goes into their dog’s body. This is an exasperating position to be in as a pet parent and these people are truly desperate for a solution. Prior to Simple there was no all-natural, truly limited ingredient diet on the market without a prescription.

Q. What is a limited ingredient diet?

A: A limited ingredient diet refers to a formulation that relies on as few ingredients as possible to eliminate introducing problematic ingredients for dogs with very sensitive digestive tracts. These often feature novel proteins, but have many other non-Wellness ingredients such as by-products and artificial preservatives. For years, this was the only choice pet parents had for animals with allergies. Simple is meant to be a natural alterative to these diets available over the counter. We recommend that you discuss Simple with your vet to determine if it is an appropriate alternative for their specific situation.

Q. Is Simple safe to be fed every day or is it only a limited-usage diet?

A: Simple has been formulated to be complete and balanced for adult maintenance, meaning, it is safe to be fed on a long term basis as the sole source of nutrition. It features a robust vitamin and mineral combination that provides for 100% complete nutrition. Simple dry can be fed alone or in combination with our Simple canned food.

Q. How is Simple different than the other limited ingredient diets?

A: Simple is one of the only truly limited ingredient diets that has both grain free and non-grain free options as well as pre and probiotics.

Q. Why did you make the Salmon formula grain free?

A: Grain-free is the one of the key benefits pet parents are looking for when choosing an allergy diet for their dog. We felt that is was important to have both a fish and poultry grain free option for dogs with different protein intolerances.

Q. What’s the difference between Wellness 95% cans, CORE cans and Simple cans?

A: The Wellness 95% cans are pure meat and are not complete & balanced diets and should be fed as a topper or mixer. The CORE and Simple Cans are both complete & balance diets, however the CORE is grain-free, and the Simple is limited ingredients. Depending on the animal’s allergy or intolerance the CORE and 95% cans could also be incorporated into their feeding regimen.

Q. How is Wellness canned food made?

A: For a step by step explanation of the process, please visit How Wellness Natural Canned Pet Food is Made.

Q. Does Wellness contain GMO’s (Genetically Modified Organisms)?

A: All Wellness dry dog and cat foods are made with GMO-Free ingredients. For more info on Wellness and GMOs, please read about Our GMO-Free Journey.



Q. My dog won’t eat the dry kibble. What do you recommend?

A: Although we see dogs get very excited over the flavor, there are some that may tend to be more cautious. We suggest adding a little warm water to the kibble. This helps to release the aroma of the food.

For puppies specifically:
– Definitely add warm water to soften and release the aroma. When puppies are teething they may be shying away from their food.
– A puppy’s tastes preference is sometimes determined by the diet fed to the mother. For example, if the mother was fed a lamb diet… the puppy may be inclined to prefer a lamb puppy food.

Q. My kibble seems to vary in color, why?

A: All of our products in the Wellness line are all-natural. We use no artificial colors or dyes of any kind. Colors and dyes are used to mask the natural colors and give a consistent color. As with many things in nature, there are subtle changes in ingredients based upon geography and seasonality. We try to maintain as much consistency as possible without the use of unnatural colorants.

Q. Why are there 2 sets of feeding instructions on the Weight Management bag?

A:One is for dogs that need to reduce their weight. The other is for when the dog reaches their ideal body weight and wants to maintain it.

Q. Can I feed Wellness Just for Puppy formula to my large breed puppy? How much should I feed?

A:We would suggest using Wellness Just for Puppy Food however it’s important to feed it in limited amounts when feeding large breed puppies. When free fed (food is allowed out all of the time) large breed puppies tend to overeat causing them to grow too quickly with much of the growth being fat. Instead, we suggest allowing your large breed puppy access to food 2-3 times a day for 1/2 to 1 hour at a sitting. For younger puppies (6-16 weeks) we suggest feeding three times a day while older puppies can be fed twice a day. It is important to keep your large breed puppy from becoming too fat because they are less likely to have joint problems as an adult.

Q. What specifically makes Wellness so digestible?

A:We use only high quality sources of protein and fat which are inherently more digestible. Additionally, our optimized cooking process is converting more carbohydrates to bio-available energy. Thus, less unutilized solids are being passed to the colon as waste.

Q. Does Wellness contain GMO’s ( Genetically Modified Organisms)?

A:All Wellness dry dog and cat foods are made with GMO-Free ingredients. For more info on Wellness and GMOs, please read about Our GMO-Free Journey.


Q. How long can your canned food last in the refrigerator after being opened?

A: If the canned food is well covered or sealed from the surrounding environment, the food should last up to 3-4 days. It is advised to consume before this time. The storage conditions and general hygiene of the refrigerator, as well as how long the food has sit out exposed will have determining affects on the safe storage of the canned diets.

Q. Should I worry about my pet getting sick when I leave the food in the can because of the lining?

A:No, the lining of our cans is made of a food grade emulsion coating approved by the USDA and it serves as absolutely no health hazard. Feel free to store the remaining meal in the opened cans but please do cover it and refrigerate it.

Q. Why does the canned food sometimes vary in texture?

A:For more information on the consistency of our natural canned pet food, please see, How Wellness Natural Canned Pet Food is Made.


Q. What is the Wellness philosophy on high protein dry food for dogs?

A: Dogs will thrive on a variety of different protein levels. Our first priority is to deliver the most thoughtful, balanced higher protein diet for dogs. We understand that higher protein may also mean higher fat (calories), and minerals. Both of these components are healthy when delivered in moderation however, many of the highest protein diets neglect to pay close attention to maintaining appropriate fat and mineral levels. We believe that a higher, not highest protein diet is a very safe option for dogs provided they are fed the correct overall balance of nutrients.

Q. Please explain dogs as omnivores vs. cats obligate carnivores?

A: While cats evolved relying on specific nutrients only available from meat, dogs have evolved to adapt to a wide range of foods. Dogs are opportunistic animals, and are able to turn on and off the enzymes responsible for digesting and utilizing diets with range of differences in protein, carbohydrates, and fat.

Q. How does CORE Guaranteed Analysis compare to the leading competitor?

A:We developed CORE Dry Dog diets with three main focuses:

– Supply a higher protein diet, but not the highest. Based upon our study of comparing our 34% protein diet versus a 42% protein diet, we observed no difference in protein absorbed by the dog when the protein guarantee exceeded 34%. Simply put, just because there is more protein content, doesn’t mean the dog absorbs more.

– By having a lower protein we were able to deliver less fat, and thus fewer calories. This is critical since over-feeding is prevalent among owners and their pets. A diet that is rich with fat and calories can lead to obesity, a leading cause of pet health issues.

– Create a higher protein diet that does not deliver an excess of minerals (e.g. Calcium & Phosphorus) that a dog does not need. These nutrients are important parts of a regular diet, however, at extreme levels, these nutrients could become detrimental leading to possible bone abnormalities and iron and zinc deficiency.

Our guaranteed analysis provides these values as MAXIMUMS (leading competitors mostly provide Minimums or don’t list on the bag at all), to assure you that we have your dog’s health and nutrition as or number one concern.

Q. Why are some GA’s minimums and others maximums? Do we choose how to list them?

A:Minimum and maximum claims for each nutrient are established by AAFCO. The only necessary claims a pet food must make are for: Crude (Protein, Fat, Fiber, and Moisture).

– Protein is always a minimum claim
– Fat is always a minimum claim
– Fiber is always a maximum claim
– Moisture is always a maximum claims

While these are the only nutrients mandated by AAFCO to carry a min/max claims, ash may voluntarily be listed, but must be listed as a maximum guarantee. Any vitamins, minerals or live microorganisms (probiotics) may be labeled with a minimum guarantee.

In the case of CORE Dog, we want to make the consumer aware that we only used high quality, lean protein sources that have a thoughtful amount of minerals, so therefore we list Calcium and Phosphorus as maximum claims. The consumer can be assured there is no more in there than listed. Some companies list minimums as a way to get the claim on the bag but there could be more in there than listed.

Q. Why is CORE Dog listed as appropriate for maintenance but CORE Cat is listed as all life-stages including cats and kittens?

A: We feel very strongly about providing only proven nutrition to your dog. Research has shown that large breed puppies should not be fed a diet that is over 1.3 &ndash 1.5% Calcium or they run a significant risk of developing bone abnormalities. If we listed our CORE Dog diets as suitable for all life stages, we would be irresponsible &ndash knowing inevitably that large breed puppies may be fed these diets (by no fault of their loving owners). In contrast with the CORE Cat diet, there is no supporting evidence that kittens suffer any bone abnormalities from higher calcium levels. We still strived to maintain low mineral content in CORE Cat diet to reduce the occurrence of FLUTD.

Q. I noticed the competition says their products are made with fresh raw ingredients. Is this true for our diets?

A: Yes. The truth is ALL ingredients that go into extruded foods start out in the raw form and go through the cooking process to create the kibble.

Q. What does “based the on the raw feeding philosophy” on the back of our bags mean?

A: The raw feeding philosophy is to provide a diet to dogs with an extremely high level of meat. By developing CORE, a diet with 80% more meat than traditional dog foods with grains, we have done just that.

Q. Why did you name the product CORE?

A: The definition of CORE in Webster’s dictionary: the essence: the vital or most important part. At Wellness, we define CORE as: we care for animals from the inside out an animal’s long-term wellbeing is at the CORE of everything we do. This name not only means something to us here at Wellness, but it was also the name consumers had the strongest emotional connection to in research.

Q. What is the difference between Original & Reduced Fat Formulas?

A: The main difference with Reduced Fat is that this formula features 28% less fat and 9% fewer calories and higher fiber than Original. The Reduced Fat diet will help a dog lose weight, or help maintain a healthy weight for a dog that tends to put on pounds easily. Both formulas have excellent palatability and are healthful choices.

Q. Are CORE diets safe for everyday feeding?

A: CORE is safe for everyday feeding. We create a diet that was higher in protein, but also had fewer calories from fat, and moderated mineral levels. This means that you can feel 100% comfortable feeding your dog a higher protein diet everyday, without the fear of your dog putting on too much weight and having them suffer from possible long term effects of consuming extremely high Calcium and Phosphorus levels.

Q. I have heard that some of these high protein diets can’t be fed to large breed puppies. Why?

A: Research has shown the large breed puppies should not be fed a diet that contains an excess level of calcium or they can run a significant risk of developing bone abnormalities.  Many of the high protein diets on the market today contain high levels of calcium. This is why when we designed our Wellness CORE Puppy Formula, we took great care to ensure that our calcium did not exceed 1.5%, which we guarantee right on the bag.  For this reason, we do not recommend any large breed puppies be fed our CORE adult dog diets, and why we have labeled them as maintenance diets.

Q. Why did you choose to keep fat levels lower than competitive diets?

A: Feed management is often very difficult. It is actually quite easy to overfeed your dog, and this is exacerbated when the diet contains high levels of fat. Most people tend to use the same scoop for their pet food no matter what the food. Others use the same bowl and fill no matter the caloric concentration of the diet. Lastly, there are a large number of pet owners that fill their dog’s bowl…and then refill it so it is never empty! We created a diet that is very moderate in fat and fat calories to help reduce the risk of obesity &ndash a number one cause of dog/pet health issues.

Q. How did you decide the right levels of fat for these diets?

A: We picked the right fat level based on the same moderate caloric approach Wellness has employed for over a decade with our Super5Mix diets. We wanted to keep the total calories at or about 3,600 kcal/kg, the same level as Super5Mix.

Q. How did you keep fat down?

A: We kept the fat and fat calories down by going for higher, not highest protein, and by using lean meat and animal protein sources. This approach allowed us to get the amount of protein desired without also dragging the fat levels up. In a higher protein diet, we felt it was important to have the protein contribute more calories than fat. The leading competitor’s diet which has a 42% protein and 22% fat actually contributes more calories from fat than protein!

Q. Could you explain the Fish & Flax Omega blend?

A: Fish oils (salmon oil) and flaxseed are both high in omega 3 fatty acids. Salmon oil is high in the very long chain omega 3 fatty acids (e.g. DHA) and flaxseed delivers the long chain omega 3 fatty acids (e.g. ALA). By using the blend of both types of omega 3 fatty acids, this ensures that your dog gets a complete balance of each type, helping to promote healthy skin and coat.

Q. Where do you get protein from for CORE dog diets?

A: We source high quality, natural protein sources from poultry and fish. Chicken, Turkey, and Fish sources deliver the majority in our CORE dog diets.

Q. Why did Wellness choose to keep its protein level at 34% instead of going to 40+% like everyone else?

A:We decided to formulate a 34% protein diet for two main reasons.

* First, from our research and development process, we observed that once we increased the protein to 34%, we saw that a dog was not absorbing any more protein. Protein, even the highest quality sources, will still deliver moderate fat and elevated minerals. If we could still deliver a high protein diet, and the dog doesn’t absorb and utilize any more protein past 34%, why would we add more &ndash especially if it would only serve to increase fat and mineral levels a dog didn’t need?

* Secondly, we feel uncomfortable that there are no long term studies done on dry diets fed at extreme elevated levels.

Q. Is higher protein appropriate for senior dogs?

A: There is no perfect diet for every type of dog. Recent research suggests that many senior dogs can tolerate higher levels of protein very well. It really depends upon the individual dog’s needs and overall health. If you are not sure of the best approach for your dog, it is recommended to consult with your holistic veterinarian.

Q. What does low carb mean in the world of dog food?

A:Low carbohydrate dog food generally translates into being a higher protein dog food because protein, fat, carbohydrates and other nutrients are presented on a percentage basis all adding up to 100%. The guaranteed analysis will feature a protein that may range from 30-52% in dry foods and fat levels from around 10-22%, and carbohydrate levels from 12-26%.

NOTE: Since there are no NRC/AAFCO guidelines on what level of carbs is appropriate for dogs, it is not legal from a regulatory standpoint to make a &ldquolow carb&rdquo claim. There is no baseline on what is high or low.

Q. When tested, the carb level in CORE is 32%. Is there an “optimal” level for dogs?

A:Dogs are extremely well suited to adapt and maintain biochemical homeostasis to a wide range of nutrients – carbohydrates being one of them. In published studies (Kroneld), the researchers observed that dogs showed no differences in glycemic response when fed zero carbs and up to 38% carbs as a contribution of calories. This means that the dog’s reaction to a diet with 0% or 38% carbs is no different in terms of absorbing and utilizing carbs. Simply put, there is no “optimal” level as dogs are able to utilize a huge range with no effect on their glycemic response.

Q. Can dogs digest carbohydrates? I heard that they are recognized as sugars and easily stored as fat.

A: Dogs are very capable of digesting well-cooked carbohydrates. The carbohydrates may be stored as fats if the diet is consumed beyond the dog’s caloric needs. This is why it is very important to either strictly manage your dog’s diet, or choose a diet that delivers a moderate calorie content (kcal/kg).

Q. Why is it important to control the Calcium and Phosphorus levels?

A: High levels of Calcium and Phosphorus interfere with the absorption of trace minerals like Zinc and Iron. Over time, this can lead to deficiencies and result in poor growth rates, skin lesions, and red blood cell levels and many other health conditions

Q. I have heard that the calcium to phosphorus ratio is important. What does that mean and why is it important?

A: Calcium and Phosphorus both have important functions for a dog including the building of healthy bones. A very good ratio of Ca to P will range between 1.2- 1.5 to 1 and AAFCO recommends not to exceed a ratio of 2 to 1. This ratio is important to keep at this level to manage the bioavailability and absorption of these nutrients and to prevent bone related disorders. CORE Original and Reduced Fat have ratios of 1.4 to 1.

Q. What is ActiCoat as listed on the back of the CORE bag?

A: ActiCoat is our system of coating each kibble, after cooking, with live, naturally-occurring Probiotics that are normally found in a healthy digestive tract. These micro-organisms help support overall digestive health and are found at guaranteed levels in each bag.

Q. Does a consumer have to feed more or less of CORE Original vs. Wellness Super5Mix Chicken?

A: Since CORE has been formulated with the same philosophy of balanced calories, the diets are very similar in their caloric contents and therefore feeding instructions. The amounts may vary a little due to the difference in product density.

Q. Will dogs lose weight on the CORE Original formula? What if my dog is already at a good weight?

A: If a dog is overweight, even just a little, they may lose some weight which may not even be noticeable. In the case of some dogs, they may be satisfied eating less food on CORE and naturally become healthily lean. A healthy dog will likely maintain their current weight range. Our studies have shown minimal weight loss on CORE Original.

Q. Is the Reduced Fat formula intended to be a weight management diet? Will the reduced fat diets help dogs lose weight?

A: CORE Reduced Fat may be successfully used to help a dog lose a few pounds, or for a dog that naturally is prone to gain weight, the diet may help prevent weight gain. It has 28% less fat and 9% fewer calories than CORE Original and similar fat and fiber to our S5M Weight Management diet.

Q. What can I expect the stools to be like on these diets?

A: The stools should be firm and well formed (i.e. easy to pick up). Most dogs will have a bowel movement 1-2 times a day.

Q. How does fish in CORE Ocean Formula contribute to mineral level in a diet?

A: Fish ingredients are often quite high in ash, and therefore contribute dis-proportionate amounts of Calcium and Phosphorus. That’s why developing CORE Ocean was challenging. To keep these minerals in check, special sources of low-ash meals and specially selected fish are utilized to create a balanced diet.

Q. Why are there 4 protein sources in CORE Ocean Formula instead of 5 like Original?

A:Each ingredient selected contributes a numeric value to the final formulation. Based on our CORE nutritional philosophy of:

– Multiple proteins first in the deck
– Higher not highest proteins
– Moderate fat
– Controlled minerals

Our number of fish ingredients chose us, we did not choose them! We wanted to add as much protein as we could to the diet and still keep our nutritional balance. Some diets may list more fish in the decks, however, they have higher fat and protein and it is often after the carbohydrates. It is important to remember that the balance of the nutritional equation is what is most important.

Q. Why did we choose the fish sources that we did in CORE Ocean Formula?

A: We chose a combination of fish sources that have varied levels of ash, fat, and protein. Using the four different sources allowed us to dial in with precision the exact levels of protein, fat, calcium and phosphorus that we established as nutritional goals across the CORE line. We chose Deboned Whitefish, Menhaden Fish Meal and then specially sourced Low Ash Whitefish Meal and Low Ash Salmon Meal.

Q. How is this diet different from our Whitefish & Sweet Potato Recipe?

A: First and foremost, it is a grain-free diet! Also, because Ocean is based on a single type of unique protein – fish – it will be a great solution for dogs that have a food allergy and pet parents who prefer a grain-free option. However, with all of the additional supplements we add including: greens, botanicals, nutraceauticals and probiotics, CORE is not a limited-ingredient diet like Whitefish & Sweet Potato.

Q. Why is the fiber higher for CORE Ocean than Original?

A: Optimal stool performance is an important aspect of canine product development. As you know, each formula performs a little differently based on the various types of ingredients used. Through our Field Trial Program, we found that the Ocean diet produced optimal stools similar to Original by using an additional fiber source, Pea Fiber.

Q. What is pea fiber and why is it used?

A: Pea fiber is a very gentle fiber source that also helps maintain good stool consistency and form. Together with tomato pomace, and probiotics these fiber sources help a dog maintain regular digestive health with firm, well-formed stools.

Q. How does the Omega ratio in CORE Ocean compare to Original CORE?

A: Fish is naturally high in Omega 3 Fatty Acids and therefore naturally lower in Omega 6. The Omega 6 number is lower compared to Original. However, the question you must ask is, “Does this diet deliver a good Omega Fatty Acid profile and fulfill the requirements of all Wellness diets to deliver at least 2% Omega 6 and a ratio between 2:1 and 8:1”? And the answer is yes! every diet will be a little different based on the formulation but results will be similar as we have established targeted nutritional standards.

Q. Is the CORE Ocean diet better for skin & coat than Original Formula?

A: Ocean and Original will both result in excellent skin & coat health for dogs. However, every dog is different. Some dogs thrive on fish-based diets while others thrive on all-poultry or poultry-fish combination diets. Performance is really up to the individual dog.


Q. What does Wellness include spinach?

A: Spinach is not bad for pets! It provides iron, calcium and a variety of phytonutrients like Lutein which is a powerful antioxidant. While spinach contains somewhat more sodium than some other vegetables it still would not be considered a high sodium food.

Q. What is chicory root? Why is it added?

A: Chicory root has always been in our formulas as it is a beneficial fiber source that helps support overall intestinal health. It was previously called Inulin on our packaging. The new AAFCO definition is Chicory Root to be consistent.

Q. Is there caffeine in green tea extract?

A: Yes, green tea does contain caffeine. However, at our inclusion amount there is not enough to have any effect on your dog.

Q. What is the benefit of the full rainbow of fruits and veggies?

A: With our full rainbow of fruits and vegetables we believe we have found the best blend of naturally delivered antioxidants, vitamins and minerals. Consuming foods of many natural colors provides a wide range of natural antioxidant protection, as each color brings a unique antioxidant. This rainbow represents the most fruits and veggies of any brand on the market.

Q. Do you use filtered water?

A: Yes, we use filtered water. It was removed from the bag for space purposes so we could include other information.

Q. Why do you use rice bran?

A: Certain types of soluble fiber are more beneficial in nourishing the gastrointestinal tract. While not all fiber sources do this, rice bran has been shown to have the right mix of both soluble and insoluble fiber.

Q. What is the difference between chicken meal and chicken by-product meal?

A: Chicken meal is a high quality protein source that contains muscle meat as well as a small percentage of bone. The bone fraction contains rich sources of calcium and phosphorus. By law it may not contain heads, feet or intestines. Chicken by-product meal contains a variety of chicken “parts” including heads, feet and intestines. The only part of the chicken which cannot be included in chicken by-product meal is feathers.

Q. Why do you use tomato pomace in your dry dog food?

A: We do use dried tomato pomace, specifically because it meets stringent microbiological specifications to be sure of its purity. As a result, it is one of the most expensive fibers available. It is worth it because it is not just an “empty fiber” and has a lot of nutritional benefits. Tomato pomace is rich in powerful antioxidants such as lycopene, and it has a high level of soluble fiber (which helps create excellent stools, gut health and a strong immune system).

Q. Will tomatoes and/or tomato pomace cause red staining under my white dog’s eyes?

A: No. The red in the tears is a result of porphyrin (a by-product of hemoglobin metabolism) being exposed to sunlight.

Q. Do you have rosemary in your food?

A: Yes, there is a trace amount in our foods.

Q. Why do you add Glucosamine HCL and Chondroitin Sulfate?

A: We supplement these 2 important nutrients because foods that contain Glucosamine and Chondroitin would need to be included at such high levels that the natural marine sources would overpower the flavor.

Q. Why do you use garlic?

A: Garlic has been long used for its healthful benefits as well as a flavorful ingredient in recipes around the world. Dogs won’t eat what they can’t smell. At Wellness, we add only a trace amount of garlic to our dog food to increase palatability and aroma. While it is a member of the onion family garlic does not contain a meaningful amount of disulfide, which is the substance found in onions that is harmful to cats at a high dosage. As with most things, the old saying “moderation in all things” applies to garlic. It would require a massive amount of garlic to cause a dog to become ill. Some studies even show that small amounts of garlic can actually be beneficial to the health of pets.

Q. What is the source of your Glucosamine-HCL?

A: Shrimp.

Q. What is DHA?

A: DHA (Docosahexaenoic Acid) is a natural Omega-3 fatty acid essential in the development of the brain, vision and nervous system of young mammals. Healthy brains are about 60 percent structural fat, and DHA is the most abundant fatty acid in the brain. Dietary DHA is critical for optimal neural development in puppies because DHA synthesis in the body is limited. Prior to weaning, puppies get DHA from their mothers. Mothers, both human and canine, transfer DHA from their body tissues to their offspring during pregnancy and lactation. After weaning, puppies can obtain DHA for continuing neural development through the diet in cold water fatty fish and fish meals. This is the highest guaranteed amount found in the market.

Q. What is the source of DHA in Wellness Just for Puppy formula?

A: The DHA in our Just for Puppy comes from an expensive, high quality salmon meal made from salmon located in the cold waters of the northeast. The source is highly regulated for quality and purity. We guarantee the inclusion levels of DHA at .13%.