Wellness® Natural Pet Food Celebrates 10th Anniversary in Singapore Singapore <29th April 2017>  Most of the time, when someone has a big birthday, they get the gifts. US natural pet-food brand Wellness® is turning the tables with a selection of special offers and activities for its consumers to celebrate its 10th anniversary in Singapore. “We kick-start the celebration at the Singapore Pet Expo with a lucky draw that runs for 10 months with one special winner walking away with 10 months’ worth of Wellness pet food” says Esmond Low, managing director of Wellness’s Singapore distributor, Silversky Pte Ltd. Throughout the year, there will be exciting programmes planned, including a large-scale food donation for less fortunate pets through the Wellness Gives Back program and the WellPet Foundation, the charitable organisation of Wellness’s parent company. A big surprise birthday party is planned for later in the year. Number one natural pet food brand Singapore was the first country to launch Wellness outside the US, a prospect that Low describes as “a huge undertaking,” but he and his team overcame this hurdle to become the number-one natural pet food here. Over the past decade, the focus has been on educating pet parents on the benefits of natural nutrition, ensuring consistent product supply, and bringing innovation. This hinged on an uncompromising approach to creating natural, high-quality pet food and has led Wellness to the top. “Singapore is a very sophisticated market,” says Martin Bahr, managing director of WellPet Asia Pte Ltd. “Consumers usually follow the global trends that are happening quickly, so we constantly strive to innovate and introduce great quality new products. some of which will be launched at this year’s Singapore Pet Expo as part of the 10-year celebrations.” According to Bahr, the brand’s success can also be attributed to the partnership between Silversky and Wellness. “They share a lot of the values that we have – the same passion for pets, and for building a great, quality brand for pet parents in Singapore,” he explains. Catering to dogs’ and cats’ needs Wellness’s team of animal nutrition experts and veterinarians is constantly studying pets’ needs to ensure every ingredient in its food has a purpose. Recipes contain only authentic and wholesome ingredients that form an ideal balance of protein, fats, and carbohydrates – no ‘empty calories’. “Every single food starts with a high-quality meat or fish, with no meat by-products, artificial colours, flavours or preservatives, wheat, corn, or soy,” says Bahr.  A diet from superior natural nutrition is said to be the foundation of whole-body health for pets, helping to support long, happy life together with their pet parents. What happens next Over the coming months and years, the brand aims to launch more natural products in Singapore to stay ahead of customers’ demands. This will include more grain-free wet and dry recipes and treats. “We want to continue to discover more about our consumers here in Singapore together with Silversky – understanding what they are looking for and continuing to bring them products that surpass their expectations,” Bahr says. To learn more about Wellness Natural Pet Food and the 10-year anniversary celebration in Singapore, visit wellnesspetfood.com.sg and Facebook.com/SilverksySG About Wellness® The people behind Wellness have been making pet foods for more than 90 years – the company was founded in 1926 in Gloucester, Massachusetts as Old Mother Hubbard, and made dog biscuits. In the 1960s, it started to focus on natural foods, and in the 1990s, Wellness was born. The brand believes mealtimes are more than just a bowl of pet food. They’re the foundation of a longer and healthier life, together. That’s why Wellness crafts its recipes with carefully sourced, thoughtfully prepared ingredients, like fresh fruits and veggies, and high-quality natural proteins. It’s done this the same way for nearly a century because Wellness believe healthy doesn’t have to be hard – it’s easy to make every mealtime count For 18 consecutive years, Wellness has been recommended by Whole Dog Journal (WDJ), an independent magazine that accepts no supplier advertisements. It’s widely considered to be the North America’s most prestigious natural pet magazine.