Wellness TruFood Transition Guide
We believe TruFood® was an amazing product line, but unfortunately, there were not enough pet parents who thought the same. As a result, we are discontinuing the TruFood line. If you currently feed Wellness TruFood dry or wet recipes we recommend that you try Wellness® CORE®. CORE offers grain-free, protein-rich, balanced recipes to help your dog thrive, and has many of the benefits you loved about TruFood. If you currently feed Wellness TruFood Make it Fresh, we recommend that you try Sojos® complete or Wellness® CORE® RawRev™.
Below are our specific recipe recommendations based on the TruFood product that you are feeding today.
If you have any questions on these recommendations or need more information, please do not hesitate to reach out to our Consumer Affairs team. You can email firstname.lastname@example.org or call 800.225.0904, Monday-Friday, 8am-5pm ET.
If you’re currently feeding TruFood Dry Recipes, we recommend trying Wellness® CORE® Dry Dog recipes. CORE Dry Dog Recipes are grain-free, protein-rich diets made in the USA with non-GMO ingredients.
To help your dog adapt to the new nutrient levels of CORE and minimize risk of digestive upset, gradually mix in the new food over a 5-7 day period so that you are feeding 100% Wellness CORE by Day 7.
TruFood Adult Lamb & Lamb Liver Recipe
If you’re currently feeding TruFood Adult Lamb & Lamb Liver Recipe, try the Wellness CORE Lamb Recipe. Both recipes are grain-free, potato-free and poultry-free with Lamb as the #1 ingredient.
TruFood Adult Chicken & Chicken Liver Recipe
If you’re currently feeding TruFood Adult Chicken & Chicken Liver Recipe, try Wellness CORE Original Recipe. Both recipes are grain-free with poultry listed as the #1 ingredient.
TruFood Adult Salmon & Turkey Liver Recipe
If you’re currently feeding TruFood Adult Salmon & Turkey Liver Recipe, try CORE Ocean Recipe. Both recipes are grain-free with fresh fish listed as the #1 ingredient. CORE Ocean recipe is also poultry free.
TruFood Small Breed Recipe
Wet Recipe Recommendations:
If you’re currently feeding any of the TruFood Tasty Pairings recipes, try Wellness Petite Entrées Shredded Medleys. Like TruFood Tasty Pairings, Petite Entrées Shredded Medleys are made with shredded proteins and superfoods, served in an easy-open tray. These grain-free recipes can be served as a complete & balanced meal or mixer. While Petite Entrées are created with small breed dogs in mind, dogs of all sizes love these recipes!
If you’re currently feeding TruFood Complements, try CORE Simply Shreds, available in the exact same recipes as TruFood Complements. Simply find the same recipe name in the CORE Simply Shreds line-up!
Make It Fresh Recipes:
If you’re currently feeding TruFood Make It Fresh, try Sojos Complete Recipes or Wellness CORE RawRev. Sojos Complete is grain-free raw food with freeze-dried meat and nutrient-rich fruits & veggies–just add water for a fresh meal in minutes! CORE RawRev combines high-protein, grain-free kibble with pieces of 100% raw meat to deliver the benefits of raw with the convenience of kibble.
TruFood Make It Fresh Beef Recipe
TruFood Make It Fresh Lamb Recipe
TruFood Make It Fresh Turkey Recipe
If you have any questions about these recommendations or need more information, please reach out to our Consumer Affairs team (available Monday – Friday, 8am-5pm ET):
(p) 800.225.0904 (toll free)