About The Exhibition
Wellness® Natural Pet Food Celebrates 10th Anniversary in Singapore
2017 marks the 10th anniversary of leading pet food brand Wellness® in Singapore. To commemorate this significant milestone, Wellness® plans to hold the world’s first interactive art exhibition specifically curated for dogs, cats and their parents. Aptly named “PAW-sitive: Interactive Art for Pets by Wellness®”, this first-of-its-kind art exhibition is designed to create a positive art appreciation experience for pets as they make their way through the various art installations. These aim to inspire, stimulate and promote holistic fun through experiential play. They were created by local artists under the guidance of in-house vets and animal behaviourists to ensure interactivity and safety. The exhibition also provides the perfect positive bonding opportunity for pet parents and their fur kids as they go through the interactive elements of each art piece together. Through this exhibition, Wellness® hopes to highlight the brand belief of offering wholesome nutrition, which is the foundation of wellbeing and optimal health, and also the importance of ensuring your pet’s total wellbeing. Here’s a little teaser of what you can expect from our talented local artists For our doggy furkids: A Whole New World by Mighty Yellow aka Adeline Tan
Inspired by the movie, Aladdin
, this magic-carpet installation creates the illusion of flying through the clouds for dogs. As land animals, dogs are used to seeing things from the ground; this set-up allows them to explore a different perspective. During this magic-carpet ride, images of the dreams and fantasies of dogs, such as flying toys and chicken drumlets, will be projected onto the wall and the song ‘A Whole New World’ will be played at a special frequency that is only audible by dogs for a full sensory experience. For our kitty furkids: In the Cat’s Belly by Kelly Limerick
A visually interesting and cute piece that can be described as a ‘Cat-ception’ – The artist has created a giant cat, entered through the mouth, with the tongue leading into four themed rooms. Each contains items to pique the cat’s curiosity, from catnip to yarn. It’s interactive for cat parents too – the tail of the giant cat detaches into a wand that you can wave at your real fur kid as it exits the belly. So, wait no more and come join Wellness® for its 10-year anniversary celebration!